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Wholesale jewelers purchase jewelry and jewelry materials in large quantities and sell them to retail jewelers who then resell them to the public. Wholesale jewelers may be nationwide with outlets in more than one city in the United States. Since some jewelry items are seasonal, wholesale jewelers can remind their clients of upcoming price increases so retail jewelers can stock up on items before the price increase. By doing this, the wholesale jewelers can help keep consumer prices lower. Wholesale jewelers are often experienced gemologists that can distinguish between grades and qualities of materials such as diamonds, rubies, and gold.
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